Phoenix Barter & Business Insights

Seven Reasons To Use Social Media

By Mary Ellen Rosinski - January 25, 2012

Your clients and competitors are all on social media, right? While that may be a sweeping generality, when you consider that there are more than 8,000,000,000 on the various social media platforms, you certainly could be missing opportunities. As with real estate, when it comes to reaching your potential clients it is all about location, location, location and it makes sense to be where the client base is. Here are seven of the many reasons you should be involved in...

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Five Ways To Amp Up Your Facebook Presence

By Mary Ellen Rosinski - January 13, 2012

There are close to 800,000,000 individuals and businesses on Facebook. Are you? Does your business have a Facebook presence and are you making the best use of your presence on there? If, for some reason you haven’t jumped into the Facebook fray, you’re missing out because chances are your competition is making their business presence known. Here are five tips that your business can be known on Facebook and be part of the conversation: It doesn’t make sense to set...

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Use your customers as your ‘brand ambassadors’

By Mary Ellen Rosinski - December 26, 2011

To make money in your business you need to convert leads and bring in sales. That’s the bottom line, right? Well, how do you get those leads and convert them into sales? Branding is one of the best ways. You should tap into current satisfied clients to help spread the word about your brand. Developing your company’s brand is more than having a unified look and feel to your business cards, website and product packaging. Branding is the heart of...

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What is Social Media ROI and How Do You Measure It?

By Mary Ellen Rosinski - December 19, 2011

How do you measure your return on investment (ROI) with your social media efforts? It’s not as simple as analyzing the Facebook weekly reports, the number of  Twitter followers your company has or the number of connections you’ve made on LinkedIn. ROI means many things to many entrepreneurs who are looking for ways to determine whether the time they’re spending on social media platforms is helping them convert “likers” and “followers” to customers or sales. It’s not impossible to measure...

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‘Tis the season for employee bonuses

By Mary Ellen Rosinski - December 12, 2011

You’re a member of Tradesource and know there are ways you can reward your employees through the use of your barter dollars. Here are a few ways in which you can use the trade dollars you’ve accumulated all year as a way to reward your employees for their loyalty and great work throughout the year. Bonuses – As a business owner you’d like to reward employees for a job well done or for having met sales goals or as a...

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Last minute Tradesource Holiday Barter Tradeshow checklist

By Mary Ellen Rosinski - December 1, 2011

By now, we hope you’ve ordered your stickers for the Tradesource Holiday Barter Show. Not only is it a great place to get your Christmas gift shopping, employee bonus and incentive items purchased, it is a great way to meet and greet potential new clients for the following year. When you’re at the Tradesource Holiday Barter Show don’t forget to bring your business cards, talk to the business owners behind the table and make the most of the networking opportunities...

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Tradesource Holiday Event Makes Gift Giving A Breeze

By Mary Ellen Rosinski - November 11, 2011

The holidays are drawing near and with budgets still being stretched to the limit for many people, it’s not always easy to plan for the gifts you need to purchase for friends, family and colleagues. Shoppers are looking to buy local and patronize local merchants and work with Tradesource partners, and for the local economy to rebound – this is a great shopping strategy. When considering your gift giving options, why not think outside of the box? Here are a...

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What is Twitter Doing For Your Business?

By Mary Ellen Rosinski - October 31, 2011

Chances are you’re signed up for Twitter and you use it occasionally but you wonder if it’s truly doing anything to help you and your business. Is there just too much noise on Twitter to make a difference? Are the masses really reading your tweets? For the longest time I really didn’t get the point of Twitter. I have followers, I follow people but truly, how am I supposed to keep up with the thousands – sometimes more – of tweets that come...

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Tradesource Member Profile: Nancy D. Breiman, Arbonne Consultant

By Mary Ellen Rosinski - October 21, 2011

Nancy D. Breiman, a Tradesource member for almost one year, is an independent Consultant with Arbonne. She has been involved with Arbonne since 2006 when she became a loyal and by her own words, an avid user, of their “fantastic Re9 Anti-aging skin products.” She realized the how wonderful the products were and began to “Arbonnize” her home with the body care and nutritional products. “I was telling all my friends about these great products. So, I decided to capitalize...

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Seven Ways To Reap The Most Benefit From Your Tradesource Membership

By Mary Ellen Rosinski - October 3, 2011

You joined a trade association and now you’re wondering how you can make the most of your membership. You’ve heard so many great things about how a trade association membership can help your business grow, but now that you’re in the midst of it, how can you make it work for you? Here are seven ways that savvy business owners make the most of their Tradesource membership to grow their business and network their way to success:  Network, network, network:...

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