Click on the images below to learn about the different industries that are utilizing trade.
Has your website stopped being a sales tool? If you find that traffic has gone down and page views are dropping, consider starting a business blog. These are great tools in your marketing arsenal, but you have to put work into it to make that happen. Building a blog and filling it with content is the first step, but you need to move toward adding SEO in your posts, quality content, building links and talking about your posts on your social...
Read MoreWhen it comes to running your business or even finding a business partner with whom to work, do you operate under a system of core values? Do you know what your core values are, both personally and professionally? When you step back and look at it objectively, it is your inherent personal values that you will bring to the office with you and that you will bring to all of your business interactions. Here are some core values to consider:...
Read MoreAs an entrepreneur, how do you measure productivity? Whether you manage a group of employees, a handful of independent contractors or are merely keeping track of your own productivity levels, you need to ask yourself: How productive am I? At what level are your time management skills? Was getting organized at the top of your to-dos for 2012? If you answered “yes” to any of these questions, let me ask you this…Do you believe that multi-tasking makes you more, or...
Read MoreDeidre Morhet was a real-life “rocket scientist.” This New York native has a Masters in Engineering and worked with NASA in Houston. Deidre married Jeff and has four children. Growing up in a family of entrepreneurs, she helped small businesses with accounting issues after she moved to Phoenix fourteen years ago. In 2004, Morhet created BASC Expertise, a small business-consulting firm. BASC Expertise, located in Mesa, Arizona, provides tax, payroll and accounting services, all the things that most small business...
Read MoreOrville Wright III, the founder of Wright Consulting LLC, has spent most of his life in the Valley. He seems to have been a born entrepreneur, having started making money at eight years old doing landscaping for his local Taco Bell. He moved up to making a profit reselling Bubble Yum, painting addresses on carports, and recycling newspapers. After being an “office guru,” the one who always knew how to fix the computer and copy machine, he began his full-time...
Read MoreEntrepreneurs know they need to set their business apart from the competition and they’re always looking for a new marketing strategy that will propel them above all others. There really is no one true marketing strategy that will do it all; savvy business owners know they need to have a well-rounded battery of marketing tools in their arsenal. We’ve rounded up five of our favorites. When all working in concert, you will likely see your business grow! Blogging. We believe...
Read MoreScott’s Generations is a staple of its central Phoenix neighborhood since 1989, when native New York father and son Gene and Scott Snyder moved to Arizona and opened the deli. Daily, from breakfast to dinner, Scott’s serves authentic New York cuisine, including lox, knishes, and cheesecake, along with traditional soups, salads and sandwiches. Scott’s, located at 5555 N 7th Street, #108 in Phoenix, also caters, and hosts parties. Scott Snyder says, “Quality and consistency are the keys to success of...
Read MoreThere are critics of Facebook’s social commerce say that the concept will be “a footnote in the pages of tech history.” Whether this is true or not remains to be seen. As with any marketing effort if you operate with out a plan whether online or off-line – it could be doomed to failure. Just as using Trade to grow your business, you need an understanding of what it can and cannot do for your business. Here are some items...
Read MoreIf you’ve ever wondered how well social media works for your particular industry segment and how your competitors are using social media, we offer information on five broad industry segments that are reaping benefits from their involvement in social media and how you can implement their ideas into your social media marketing plan: The entertainment and sports industry: It’s obvious from seeing the news that these two industries have embraced social media. Actors and sports figures have seen their videos...
Read MoreEntrepreneurs looking to build a strong social media and blogging presence can take a page out of their book and build an editorial calendar as well. The time spent putting together an editorial calendar will make your blogging and social media duties easier during the year because you won’t be stressing about the “what am I going to write” today blank page phobia. Business owners know their target audience but if you don’t, you need to take time to uncover...
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