Phoenix Barter & Business Insights

Want to grow your business? Embrace social media

By Mary Ellen Rosinski - November 26, 2010

Many small business owners say they can’t see the benefit of jumping into social media. They aren’t certain how – or even if – it will generate any leads or new business for them, and many of them become disillusioned when they don’t see overnight results. It is true that social media may not benefit all businesses and it isn’t a shortcut to success, but it will help spread the word about you and your goods and services, identify new...

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Marketing tips to catapult your business forward

By Mary Ellen Rosinski - November 23, 2010

If you start your business with a large customer base, you’re ahead of the game, but for most entrepreneurs growing a business takes time and effort. Some people are able to jump in and make money in a short time, but even those entrepreneurs have likely been in some sort of business and have accumulated a customer base of potential contacts.    If, however, you don’t have access to a database of contacts or don’t have a history in business to...

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Dental Practice Marketing: Trade as a Marketing Strategy in Today’s Economy, It Just Makes Sense

By Mary Ellen Rosinski - November 19, 2010

If you’re like most dentists, you’re no stranger to barter.  Perhaps you’ve traded directly with patients many times for things like website design, computer repairs, and more.  However, it’s likely that the value of the service that you provided was far greater than the service they provided to you, therefore leaving you feeling a little uneasy at the inequality of the transaction. Dr. Sathish Chari of Chari Family Dentistry in Scottsdale, Arizona, has been trading in this way for many...

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5 tips to cut costs and increase productivity – it can be done!

By Mary Ellen Rosinski - November 11, 2010

It’s getting harder to make ends meet in your business today but it is possible – even if you have had employee cutbacks to still increase productivity. The United States Federation of Small Business and DYMO undertook a survey that showed that because of the downturn in the economy many small businesses are making cuts to stay afloat. To any entrepreneur, this comes as no surprise. Here is a breakdown from the survey of where small businesses are making those cuts:...

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Tradesource Member Profile: Scott’s Generations

By Mary Ellen Rosinski - November 9, 2010

Scott’s Generations has been the staple of its central Phoenix neighborhood since 1989, when native New York father and son, Gene and Scott Snyder, moved to Arizona and opened the deli.  Daily, from breakfast to dinner, Scott’s serves authentic New York cuisine, including lox, knishes, and cheesecake, along with traditional soups, salads and sandwiches.  Scott’s, located at 5555 N 7th Street, #108 in Phoenix, also caters, and hosts parties. Scott Snyder says, “Quality and consistency are the keys to success of...

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Tradesource Member Profile: PJs Flowers

By Mary Ellen Rosinski - November 2, 2010

Fifteen years ago, Tony Medlock left a world to which many others aspire. He left his job as a rock and roll lighting director and the cold weather of Springfield, Missouri in 1995 and moved to Phoenix. Though he originally bought the business for his wife, he wound up becoming one of the top florist speakers In the world. PJ’s, located at 7828 N 19th Ave #10 Phoenix, provides flowers and gifts for all occasions and is an environmentally-conscious (green) business....

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4 reasons your business should participate in trade

By Mary Ellen Rosinski - October 28, 2010

As an entrepreneur, whether you’re starting a business or growing an existing one, trade can help you preserve cash and get your venture launched or expanded. In today’s economy, trade is a must-have if you want your business to survive and thrive. Trade, also known as barter, is the exchange of goods or services for other goods or services – a cashless transaction. It’s estimated that trade exchanges handle close to $9 billion in transactions annually, according to the International...

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Tradesource Member Profile: Wright Consulting LLC

By Mary Ellen Rosinski - October 26, 2010

Orville Wright III, the founder of Wright Consulting LLC, has spent most of his life in the Valley.  He seems to have been a born entrepreneur, having started making money at eight years old doing landscaping for his local Taco Bell.  He moved up to making a profit reselling Bubble Yum, painting addresses on carports, and recycling newspapers.  After being an “office guru,” the one who always knew how to fix the computer and copy machine, he began his full-time...

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Tradesource Member Profile: Cold Wave Heating & Cooling Service

By Mary Ellen Rosinski - October 22, 2010

One day, while Robert Scheffrin was working in his father’s refrigerated warehouse in Denver, when the freezer broke down.  He was fascinated by what the repairman was doing and asked him how to get into the business.  The next day, he enrolled in vocational school, and went on to start his own commercial refrigeration business.  The 1980’s recession, that hurt the commercial business, the fact that there are a lot more private homes needing air conditioning and job opportunities in...

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Phoenix conference focuses on restaurant owners

By Mary Ellen Rosinski - October 20, 2010

Read what Phoenix Insight Business Examiner Denise Meredith had to say about the Phoenix restaurant conference industry. Click here.

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