Has your website stopped being a sales tool? If you find that traffic has gone down and page views are dropping, consider starting a business blog. These are great tools in your marketing arsenal, but you have to put work into it to make that happen. Building a blog and filling it with content is the first step, but you need to move toward adding SEO in your posts, quality content, building links and talking about your posts on your social media platforms in order to spread the word.
Here are some ways to utilize the power of your blog to grow your business:
- Highlight your goods or services – especially if you sell physical products. You can use your blog to post testimonials and use it as an extension of your website. Make certain your blog posts point back to the blog to enhance sales.
- Spread company news, industry news, and announce new products, services, and any anniversaries your company is celebrating. If you are using the blog for business purposes, make certain you keep your target audience in mind. Cater your posts to the audience.
- Deliver enhanced customer service. If you have customer concerns that are being raised on your social media pages, consider putting together a blog post to address those concerns. Take responsibility for client concerns and address it through feedback on your blog.
- Recruit employees and interns. Use your blog to recruit applicants. If you announce a position on your blog and your social media pages, you know that someone who’s responding is likely familiar with your business.
Bottom line with your business blog is that it should be used to drive traffic back to your website and be used as a tool to drive sales. A blog, with continually updated content, will help your Google ranks and help your business be found.