Phoenix Barter & Business Insights

Member Profile: Grupo Patron

Grupo Patron

Owning and operating a restaurant requires a unique skill set that includes food knowledge & preparation, business acumen, customer service, vendor relations and more. In 2007 Lance Reynolds and Guillermo Salazar, with a combined 40 years in the restaurant industry, recognized the need for business consulting and established the bilingual restaurateur consulting firm Grupo Patron.

Grupo Patron has grown to a team of experts in the restaurant industry providing an array of consulting services.  Services include staffing, training & menu development, goal setting, planning & execution as well as these specialties:

  • Tax Settlements
  • Landlord/Lease negotiations
  • Liquor License Services
  • Marketing
  • Social Media
  • Cost Control Systems
  • Staff & Management Training

“In addition to understanding what a business owner goes through on a daily basis we also have the relationships with the Department of Revenue, Commercial Landlords and Professional vendors to make a real difference. We turn businesses around,” Lance Reynolds commented.

A member of Tradesource, Inc. since 2008, they are not unlike other Tradesource, Inc. business owners in that they, “use [trade] as a form of currency for monthly business expenses.” Trades have included printing, accounting, legal, web development and direct mail campaigns. With 30-40 clients per year, the owners of Grupo Patron find time to use their trade dollars for entertainment and travel as well.

Lance Reynolds and Guillermo Salazar, Grupo Patron founders, can be reached via the website or by calling 480-233-8405.


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