Avoid These PR Mistakes In Your Business Messages
Small business owners are always looking for ways to spread the word about what they do and how they do it. One of those ways is by sending out a press release to local media or when you’re promoting your business through your social media sites such as Facebook and LinkedIn. There are blunders that small business owners need to avoid when dealing with the press. Avoid these mistakes and you can position yourself and your company as the expert in your particular niche:
- Talk about the results your services deliver — don’t talk about what you sell. Potential customers don’t want to know how to “get there” they just want to know that the service your provide will address their pain points. Clients are concerned with their businesses and themselves and how they can have their needs taken care of and their problems solved. Focus your marketing message on results.
- Send out press releases when you will be relevant. Don’t just send a press release to talk about what you sell. Use your press contacts when there is a topical issue in the news upon which you can provide insight — this positions you (and your business) as experts.
- Regardless of the medium — be upbeat. Potential clients want to do business with positive people. Be genuine and truly care about the venture you’re involved in and trust in the service you provide. Be passionate and informed.
If you’re looking for media exposure for your business, Tradesource has several members that provide public relations, media marketing and blogging services.
